10 Jul 9 Ways to fix your website and make it better than ever before
By Melvin Figueroa
I don’t like to be overly critical, but there’s seems to be many websites out there that are hurting the businesses they’re supposed to be helping. I say this as someone who was guilty of the same thing: I had a website that was not doing my business much good, and it took me a while to realize why. If you suspect your website may be guilty of the same, follow these nine corrective steps to see if you can’t revamp things so that you have a productive website working for your best business interests.
What’s Wrong With This Website?
It would be the easy way out for me to just say some websites are confusing—even ugly. But let me be more precise as to what should be corrected as it relates to your website so you can fix it and get back on the right track.
- Optimization. If your website is slow to load images, you need to make sure that all of them, your logo and branding images included, have been compressed so users are able to quickly click through your pages. You may not know it but Google now considers the speed at which your pages functions to be a factor when it comes to search rankings.
- What’s it all about? What are you trying to accomplish with your website? Is it a means to have users sign up for something, or for them to simply fill out a form? Are you selling something? If it’s a call to action, is the reason you’re calling them to act clear? If you don’t know the answer to these questions you may need to go back to square one and redesign your website.
- Me, me, me. If users are visiting your website, there’s a good chance they’re after more than a long and, possibly, boring rundown of your personal or business history. They’re there for solutions of one kind or another, and they’re probably not going to find them by sifting through too much information about you. Keep this information down to a minimum—just enough to tell about your credentials without overwhelming your visitors.
- Keep introductions to a minimum. Many savvy business owners fashion branding statements that serve as a succinct and definitive introduction to their business. Whether or not you choose to go this route, keep statements about who you are and what it is you do to a bare minimum. Write these statements in simple, conversational language, the same way you’d probably present such facts to someone face-to-face.
- Blog with a purpose. If you don’t already know this, take what I’m about to say to heart: Your blog can be one of the most vital components of your website. Update it often with informative and compelling content that addresses things your visitors are interested in. There’s ample opportunity here to establish your expertise about your business. One note of caution: Even if you have to pay an outside service to write your blog content, make certain the writing is good and the grammar and spelling correct.
- Home is where the heart is. Think of your homepage like the cover of a book or record album. Let it speak to visitors through a choice image or images, and with a minimum of words. Just like a book or album cover, you want the visitor to feel compelled to want to go further with their exploration of your website. Like so many other aspects of your website pages, keeping things simple is more often than not the best way to go.
- Mobile friendliness. Always remember that the majority of visitors to your website are accessing it via a mobile device. This means small screens and compressed information. Making sure your pages are as well received on a mobile device as they are on a desktop computer is a function of both design and development. If you need to contract the services of a person, persons or company that can make sure this happens, do so. It’s going to be money well spent.
- Unique page content. Make sure that visitors clicking through your pages are seeing fresh and unique content on each and every page. If all the pages look alike, or are too similar, they can begin to run together in the users mind. Probably the best way to do this is have just the exact number of pages you actually need to tell your story, and to make each of them a story unto itself.
- Pay attention to SEO and analytics. Is your website designed to work smoothly in terms of search engine optimization and data analytics? If not, or if you’re not even sure if it is, it’s a good time to call in freelancers or a company with design and development skills. Search engine rankings and making business decisions from sound analytics is imperative to success on the Internet of today. Make sure you’re up to speed both in your own understanding and with the function of your business website.