18 Nov Invest In SEO Services for Your Rhode Island Business
Given the hyperconnectedness of today’s culture, your marketing strategy must include search engine optimization to be successful. Instead of asking a friend or going to a brick and mortar store, most people now go online to get answers to questions and to find products and services. If your business doesn’t have a strong online presence, you are guaranteed to fall behind your more internet savvy competitors. If you are a business owner in the Rhode Island area, we can offer support and expert skill in improving your search engine optimization. If you don’t currently have a plan for your SEO, keep reading to find out why it should be your top priority.
Least effort for most reward
SEO is the best channel for your online marketing efforts for several reasons. First of all, boosting your search rankings is the best way to reach the most people. Targeted marketing like email campaigns and Facebook ads are good ways to reach a certain customer segmentation. But, boosting your SEO is very important for driving traffic to your website. Think of it like planning a party: you send out written invitations to all of your guests, then realize that a few of them have changed their address so you give them a phone call or email them instead. The blanket action that you need to do is get those written invitations out there (boost your SEO). The other social media outlets are a great supplement but no replacement for a strong SEO campaign.
While print marketing like billboards, fliers and direct mail still do have a place depending on your business and goals, your cost for that type of marketing is shocking compared to SEO. Developing graphics, paying for printing, getting mailing addresses or paying monthly rent on a billboard all add up. The great thing about SEO is that it is all online, so there is no physical output. You are simply making sure that when people search online (as they are doing more and more) that they find your Rhode Island business before your competitor’s.
Measuring ROI shows SEO value
In the past, it has been difficult to prove the success of social media marketing. It was not always clear how online marketing offered a return on investment. However, with improved tracking methods, it is easier than ever to see exactly how your marketing dollars are turned into sales.
We can employ several different ways of tracking how SEO is improving your Rhode Island business. Our SEO service for Rhode Island business owners takes into account the ongoing process of adapting to what is working for your business. Using Google Analytics is one way to see what keywords are bringing customers to your website so that you can use those keywords more. Inbound links, which are links to your website from other websites, are another driving force in SEO.
Serious buyers use Google
While you may get some conversions from your social media presence, no one is going to social media expressly to find a product or service. Customers who are serious about needing a product or service will use Google to find what they want. In other words, people who find you on Google have buyers intent. Those are the people that you want to invest your money and effort to get in front of. Our Rhode Island SEO services will get you in front of the right audience to drive your sales up. Do not waste your efforts on a poor or lacking SEO strategy.
Google ads and Facebook ads are a great part of online marketing, but the downside is that they can be turned off. Some people automatically ignore Google ads just because they know they are paid for. It is much better to be at the top of Google rankings organically instead of paying for a top spot. Facebook ads are similar in that you may not be connecting with people who are looking for your product or service. In that way, your money and effort will be wasted on people who simply don’t need what you have at the moment.
If you are looking for search engine optimization services in Providence RI, we can help you. We specialize in making your marketing budget count. Our expert representatives will work with you to get your website more traffic and conversions at a great price. Remember, the best thing that you can do for your Rhode Island business is to invest in your SEO marketing strategy. Give us a call to schedule a consultation with us today. With tested methods and measurable results, your business is set to succeed with our SEO marketing services.