To Rise Above Your Competition You Need a Responsive Website

To Rise Above Your Competition You Need a Responsive Website

Are you among the 77 percent of Americans who own smartphones? Each year, we rely more and more on mobile devices. And, this on-the-go culture affects website design.

Not convinced this impacts your business?

Check out your website: Use Google Analytics to see how much of your audience reaches your website on mobile devices. The data also gives you a picture of which devices your prospects like to use.

Once you understand the need for your website to respond on both desktop and mobile platforms, read on…

What is a Responsive Website?

Think about it…

– Have you viewed a website on your phone where the columns run together?

– Do the images of your favorite site distort on your tablet?

– Have you needed to scroll back and forth to take in text on smaller screens?

– When you use mobile devices to find a familiar site, do you find images or text missing?

– Does it take too long for a website to load on your phone or tablet?

These inconveniences arise with non-responsive websites. And, like you, users get frustrated, even look elsewhere for information, when sites fail to run well.

A responsive website allows you to design one site with elements which respond differently on different screens. Whether your audience chooses a desktop, laptop or smartphone, portrait or landscape, a great user experience results.

What does this look like?

– Pages, including those with graphics or images, load quickly.

– Images adjust to avoid “breaks” on the page or disappearing altogether.

– Displays adjust so text and images are not distorted or cut off.

In brief, text and images appear seamlessly across devices.

Why Does a Responsive Website Matter?

The top answer? Because users leave sites which do not run well — and they do not return. Plus, they do not recommend businesses with poorly run mobile sites. (Check out this great infographic on the subject.)

Want more facts on the need to respond to a multi-device culture?

– Smartphones and laptops are the most popular devices, followed by tablets.

– Mobile-only usage ranks higher than desktop-only use.

– 46 percent of the population is made up of multi-device users.

– Desktops still see a large number of visits across industries.

In the U.S., multi-device users dominate, especially among the millennials. But, with this mobile use comes website design challenges. For example…

– Apple and Samsung products contain different screens.

– The size of a smartphone display proves smaller than a laptop or tablet.

– Web pages slide from portrait to landscape view.

To create the best customer experience, a website needs to adapt to any screen on any given day. A responsive website takes care of the problem for you. Your website automatically adjusts as your audience visits on desktop, laptop, tablet or smartphone — without the user knowing.

How Does a Responsive Website Affect Your Business Growth?

What do these facts mean to you and your business?

Ignore the rise of a mobile, multi-device culture, and your business misses out on reaching its audience. Your web presence needs to be well-designed and running across multiple devices to get in the game.

A website which loads slowly or navigates poorly on any device causes users to click on a more responsive site — likely, your competitor’s. Responsive design meets the needs of your audience members and the device they choose, earning you their attention and business.

With the quick advance of technology, much of the web lags behind in being responsive on the devices available. Now is the time to capitalize on this gap. Optimizing your website to be responsive puts you ahead of the competition and reaps long-term rewards.

The bottom line: If you want to reach your target audience and convert leads to clients, your website must work well, no matter the device.

To rise above the competition with a responsive website, contact Melvin Figueroa, Mello Multimedia Web designer, by email, or call (401) 601-3576.

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