Top 5 Mistakes People Make When Using Facebook Ads

Man using Facebook ads on smartphone

Top 5 Mistakes People Make When Using Facebook Ads

Written by Melvin Figueroa

With practically everyone on Facebook these days, it’s a huge mistake if you’re not using it for your business. There is not just one way to use Facebook in your marketing strategy, there are actually many different ways to use it. This involves having a business page on Facebook for your company, interacting with your customers and other businesses and using Facebook ads to its fullest potential. With so many people using the social media site, it’d be a grave mistake to not use Facebook ads to help boost your business.

There are certain things that you do want to keep in mind as you move forward with Facebook ads. It’s imperative that you understand how it works and use it correctly. There are no other paid advertising opportunities that will allow you to target demographics as specific as Facebook will. There are many different choices when you begin to use it. There’s no point to it, if you don’t know what you’re doing and how to make the most of it. Make sure that you don’t make the following mistakes.

Top 5 Mistakes People Make When Using Facebook Ads:

  1. You go into it without any goals.

The first thing that you need to do when setting up Facebook ads is to solidify your goals. What do you want to achieve by using this service? The only way that you’re going to know whether or not it is working for you is with clearly defined goals in place in your marketing plan. There are a few different things that you can look at tracking including: new page likes, email opt-ins, post-level engagement, on-site sales or lead generations and website click-throughs.

Depending on your individual business goals, you should choose which of these make the most sense for you to track. Make sure that you go into this endeavor with a specific goal in mind that you want to reach and then check it regularly.

  1. You are using the wrong ad format.

Formatting is important and it’s imperative that you know how to choose the right ad format for your specific campaign. It’s also important to analyze periodically whether or not you’re still using the right formats if your ads have been running for a while. There are constantly new ad formats that Facebook rolls out, so you need to keep on top of that. Pick the ones that are best for your goals as well as your target audience.

  1. You have just one ad set.

It may seem easiest to you to have everything in a single ad set, but that can become a problem. If you put many ads into just one ad set, Facebook is probably going to give most of the reach to just one of your ads within that set. Because of this, you should limit your ad sets to five individual ads to make sure they get seen.

  1. Your target audience is too big.

By using Facebook ads, you are able to target your audience very specifically. You want the right ads shown to the people that will be most interested in them and are the most likely to respond positively to them. You don’t want to hurt your business by showing your ads to people who won’t care and may get annoyed that they are being targeted by your business.

If you see a problem with low engagement on your campaigns, start by looking at your targeting criteria. You want to increase your accuracy and make sure that your ads are seen by the people who are most likely to engage with you and your business.

  1. Your ads don’t have a clear call to action.

In order for Facebook ads, or any ads for that matter, to be worth the money, there needs to be a clear CTA, or call to action. You aren’t just placing ads for the fun of it, you want the people that see them to take action from them. Your ads have to both capture their attention as well as persuade them to actually do what you want them to do.

The ads that you run are there to sell the click-through and not necessarily the service or product itself. You want to offer up just enough information that they are left wanting more. Don’t use too much text and tell too much about features and other information. All the ad is there to do is to get them interested enough to click-through.

Your marketing plan is essential to building your business and Facebook ads can be a great piece of this plan. It can be difficult to figure out all of the options on your own and formulate a well-rounded marketing campaign. Let us help you. If you’re interested in social media management services contact us today (401) 601-3576 or email us at

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