16 Jul Your Guide to Website Pricing
By Melvin Figueroa, Designer/Marketer
When it comes to building a new website from scratch, many people think that they can do it on their own. After all, with so many site builders out there, how hard can it be? Well, while you can get the basic framework up and running, anything beyond simple layouts will require a bit more technical expertise.
If you’re thinking of getting a new site professionally designed, you may be shocked or overwhelmed by the cost. However, when you break down the elements you get for that price, you will learn that there is a lot of value in it.
Today we’re going to look at why professional website design is so crucial, as well as what makes it such a valuable investment.
What Does My Website Need?
Before you can look at any of the price points for creating a new site, you have to understand what you want it to do first. Are you a blogger looking for something to post content to regularly, or are you a business owner who wants to accept online payments?
For the most part, if you’re thinking of creating your site on your own, you’re going to be severely limited in what you can achieve. Yes, you can find high-quality templates and images, but what about a payment portal? What if you want mobile optimization? Do you know how to include those things?
Here are some critical elements that you should consider when looking at the cost of building a website.
Even if you’re developing a simple blog, what happens when you have 1000 posts? How will your archive old material? Will you republish archived posts from time to time? Will users be able to access your content? How easy will it be to look at posts from several years ago?
Whether it’s blog posts, photos, videos, or any other type of content, you have to be able to manage it all efficiently. Over time, the more stuff you have on your site, the slower it will be, and the harder it will be to access any of it. Thus, you have to invest in a comprehensive solution for content management.
These days, people are accessing sites more and more on their smartphones and tablets. Thus, it’s imperative that your material is accessible on a smaller screen. More often than not, if a user sees that your site is not optimized for mobile, they will leave and go to a competitor.
While some website builders will enable mobile operation, they won’t be able to customize your site to ensure that each user gets the features and functions that they want. This lack of resources can be devastating if you’re going to accept mobile payments.
These days, users expect information and content to be delivered instantly. Gone are the days of waiting a few minutes for a page to load. Now, you have to be blazing fast or get left in the dust. When you create a simplified website by yourself, how can you be sure that it’s loading quickly? Do you know how to test it in other locations (i.e., internationally)? If it is slowing down, do you know how to pinpoint the problem and fix it?
Hiring a Professional – What Are You Paying For?
Overall, no matter what kind of site you’re going to create, it’s much better to use someone who knows what they’re doing. However, if you’re too focused on the price tag, it can seem like you’re not getting much for the money you’re paying. So, with that in mind, let’s take a look at some of the benefits of having a pro handle your site development.
We’ve already touched on the fact that mobile-readiness is critical to your success, but optimization covers several other elements as well.
Search Engines – sites like Google pay attention to certain elements of your site to know if it should be ranked higher. A pro will know what they are and how to make sure that you’re getting top billing.
Conversion Rates – if your site is designed to convert leads, are you able to perform A/B testing to figure out which elements are working and which aren’t?
Landing Pages – do you know how to create different pages that link to various marketing funnels? What about making sure that your calls to action are working properly?
As we already know, speed can be a killer if your site is too slow. A professional website builder will know how to test your website and improve its performance accordingly. Are all of your images and content optimized to take up less memory? What about your overall layout?
More than anything else, you have to make sure that your site is safe to use. However, if you’re not well-versed in the various tools to help protect your material, you could be vulnerable to attack. You have to make sure that you have safety elements across all of your pages, and a professional will know what to look for and how to patch any weak spots. Also, if there is ever a breach, a pro will be able to repair the damage after the fact and get you back on your feet in no time.
Bottom Line – Hiring a Professional is Better
Even if you are technically proficient at some of the elements included in your site, having a dedicated developer on your team will make the experience much more convenient. Contact me today to find out how I can provide you with the peace of mind of knowing that your site is going to be as high-performance as possible.
Simply put, there’s no learning curve involved when you pay someone like me to develop your site. I know what it takes to create something unique and professional, and I can help you succeed that much faster.